How To Find A Bratz Doll That Looks Like You

After a year long hiatus, Bratz returned to the doll scene in 2015. Even so, MGA decided to take the Bratz in a whole new management. Thus, the doll line suffered. It's bad plenty that children seldom desire to play with toys anymore, particularly with tablets effectually.

MGA tried too hard to appeal to the wrong demographic and took away what fabricated the make special.

To read more than about the Bratz story: What Happened to the Bratz?

For the past year and a half, the Bratz dolls take been suffering in sales. As a result, MGA confirmed in an e-mail to a fan that they are planning to discontinue the Bratz this year. 😦

The fashion doll industry is dying out due to low funds to support doll lines, lack of inspiration, soccer moms, and vocal online and offline radical feminists (who take been against Barbie's and Bratz'due south "sexualization" , "attitude", and "materialism" for years at present and have been influential when information technology came to stopping girls from buying these dolls). Apparently, having a passion for manner is considered "anti-empowering" for women. Further, I guess the soccer moms just couldn't permit these dolls thrive, no thing how difficult MGA tried to compromise with them.

The post-obit links show just how many website articles (written past feminists) supported "feminist" makeovers and hated the Bratz:

These Bratz dolls got an amazing feminists makeover

Tree Modify

This artist is giving Bratz an awesome feminist Makeover

Over-sexed and over hither: The 'tarty' Bratz Doll

New Bratz dolls Tell Girls "It's Good to be Yourself"

Read more than: http://www.dailymail.co.united kingdom of great britain and northern ireland/femail/commodity-411266/Over-sexed-The-tarty-Bratz-Doll.html#ixzz4gPS3FGyI

How to Explain Monster High and Other Hyper-Sexualized Dolls to Young Kids

Among many other articles. Most of the higher up articles are contempo. The Bratz "controversy" has been going on since debut!

Equally a long-fourth dimension super crazy Bratz fan, it is the saddest doll news I ever had to tell.

What saddens me most is not the fact that the Bratz will no longer be around, but the fact that they had so much potential. The Bratz dolls had the power to bring the hereafter of style (and a fleck of history) to a mode doll line–In a Actually fashionable way. When I expect back at Bratz Stone Angelz, for example, I think a time when anybody wanted to be in a rock ring. I reminisce on the styles of 2005 through that line. Bratz kept a record of the trends. I loved that about them. No other fashion doll line is doing that right now. None are capturing our generation'southward fashions.

MGA mentioned in the electronic mail that this won't be permanent. But I'm done believing they volition bring dorsum the crawly Bratz they once had. They got rid of the original designer, the court cases wearied most of their funds, and social agendas in the globe are influencing MGA's management. The only way the Bratz could get back on meridian is if MGA had the money to get them there and a designer who understood the original designer's vision.

My next best bet is that another company buys out the brand and makes it awesome. The likelihood is slim, considering "rights" issues and all, merely information technology's a hope of mine.

My other big optional hope is that the original Bratz designer volition gain the rights to the dolls once again and have the brand to a company who will really bring the vision to life.

If the Bratz make a return in a couple of years, when people are feeling nostalgic, there are a few things they truly would need to make information technology successful. Back in 2001, Bratz suffered at debut. A couple of things were needed to help boost the Bratz reputation. Whatsoever future designers and producers of the Bratz should take note.

1. Advertisements with Blitheness, a Tasteful Tune, and with Girls 10 to 14

The best part almost the first Bratz commercial was the blitheness mixing with the real girls. Information technology was very interactive, fun, and funky.

Having older girls in the commercials made it sassier. The Bratz wasn't written off as something that was merely meant for little children when people saw older girls in the commercials. With older girls, it clearly seemed to entreatment to the Tween marketplace. If felt like something tweens and teens could chronicle to.

The Tween market has a lot of power nowadays, especially when dealing with social media and current trends in general. They register the world more than smaller kids do. If you want to bring power to a brand, tweens and teens volition more than likely obsess with information technology earlier children will. It volition help the brand stand out, similar information technology used to.

The new commercial failed to practise that, which was why information technology failed to promote the Bratz very well. The simply matter adept almost it was the song "What'south Up?"

2. Requite the Dolls a Sleeky Eyed Look with Nice Make-up

Forget what feminists and soccer moms say. Make-up is and e'er has been ART, since Ancient Egypt. The Bratz used brand-upwards in a very unique and artistic way in EVERY line. The glossy optics added attitude and sass. They looked fierce and stylish.

The doe eyes brand them expect like deer who are lost in a woods. It'due south bad plenty people come later on the Bratz for the head and feet. Now they hate the optics.

Futurity designers should non let Tree Change Dolls intimidate them. Those dolls are not examples of fine art or inventiveness, only something slapped together to push button social agendas and make moms feel comfortable with themselves. In that location was no inspiration behind those dolls. I'1000 sorry, not distressing. Bratz need to stay abroad from lines that mirror Tree Change.

Bratz needs to stick with what they do best and they are best a defying expectations when it comes to style.

3. Cut the Girlishness, Bring the Border

I'm sorry, merely if Bratz is going to be back on top, information technology likewise has to appeal to the boys, like it once did. Bratz was for everyone. Y'all won't believe the number of Male fans! Why? Because Bratz was not agape to footstep over boundaries.

The 1 thing that annoys me well-nigh many doll lines today is that they only come up with SKIRTS or DRESSES. Where are the pants? The jeans? The tomboys?

The absurd thing about Bratz was that they always came with one skirt or wearing apparel and 1 pair of pants (unless it was a formal line). The mix and match potential was countless.

The line choices were inspiring, also. Bratz had a rock and roll line, a punk line, a gothic line, a spy line, a Tokyo-inspired line, and many other artistic lines. They weren't girlish or babyish or cheesy, like the new lines have been (Yes, that Selfie line was cheesy). They didn't just borrow from the runways, but from the underground subcultures. Information technology made Bratz seem fun and dangerous all the same fashionable. I had given suggestions to MGA in 2014, suggestions I knew only the Bratz could pull off. They seemed excited, giving my suggestion a thumbs up on facebook and approving by e-mail. After 2014, MGA seemed to have forgotten my suggestions.

Or perhaps retailers just didn't approve (I quickly learned how much power retailers have over the doll manufacture). In this case, Bratz need amend marketing strategists.

Finally, Bratz do best in darker shades, not bright colors. It's fine to add some variety to the colour palette, sure, merely generally stay away from bright colors. Color-blocking bright colors with darker colors would be a practiced idea.

iv. Brand an Interactive Website

When I kickoff got into Bratz, they weren't even released nonetheless. None of my friends knew about them when I became a fan. So how did I get them into the make? Through the super awesome website of course!

The website formats were e'er and then interactive, even the get-go format. It had music, games, interactive bedrooms that introduced the characters, and other things. Every bit Bratz got bigger, the website got better. It didn't take a whole lot of money to make a decent website.

With this generation's obsession with apps, companies have put less value on websites, thinking they don't matter, thinking that all they have to do is post an app and some news on their websites. NO. Kids who tin't afford apps will appreciate an interactive website where they can play some games. In fact, it will encourage kids to savor something OTHER than an app. And who doesn't similar games that are free? It makes the brand look better. Information technology adds quality to the brand.

By reaching out to those kids, you are reaching out to ALL of the target audience, not just the ones that take cool android phones and tablets.

The last Bratz website was and so lamentable and lonely. It had a plain white groundwork, news, and boring apps.

5. Bring Dorsum the Boyz Line

The affair that was e'er best nigh this doll brand was that they didn't treat the boys as just accessories to the girls. The boys had their own lines, their Ain wearable, their OWN unique hairstyles, and their Ain accessories. Fifty-fifty the boys looked stylish and cool! No other brand has mastered this yet! Bratz is the merely brand that has catered to the males in this way.

6. Go along the Core Iv

Bratz started out with four, and were always more successful that fashion. It'southward best to switch out characters for the fifth. Lines practice worse when all iv girls aren't in them.

In 2007-2009, MGA made the mistake of focusing on the Closmins (Cloe and Yasmin dolls).

In 2015, MGA made the mistake of adding Raya to the core line, making it hard to switch dolls out.

7. Maintain Quality

"Quality Over quantity" is a motto that rings true in the doll industry. I would rather high quality dolls than 10 lines a yr. If that ways coming out with less lines until Bratz is popular again, so exist it.

When Bratz showtime arrived in 2001, they didn't have a whole lot of lines. But the outfits and hair were amazing to the center and touch.

In 2012, Bratz lost their quality. The one plus to the 2015 reboot was that nearly of the lines had decent quality. With enough attending to particular and fine quality materials, the Bratz tin can be back on the map.

8. Bring Dorsum the Old Bratz Bodies

The original Bratz bodies looked fine. There was never a need to add any extra motion or poses to these dolls. The shorter dolls looked more appealing and the bodies had more of a curve to them. Plus, they would be able to fit all of the old outfits. They should at least bring the old bodies back at debut or for a couple of months, just to examination to come across whether the fans want the old look back or a newer look. Later, they can decide to try adding more articulation.

In the modern day, some people may similar a piddling more joint so that the dolls can be posable on social media. Still, the archetype look gives Bratz their staple appearance, adding value to the brand. It also allows standing to exist easier. Bendable arms and legs make standing difficult without a stand.

9. Allow Buying Opportunities On the Company Website or Main Website

I heard the biggest problem came from retailers. Plain, they have almost of the power over Bratz. They have issues with selling edgy dolls to children. I'll bet about of these retail chains are total of soccer moms and feminists (which is why I'k confronting female designers for Bratz. I simply don't trust they will deliver.) I was told it was the reason and then many prototypes had to be altered.

If retailers won't take the edgier dolls in their stores because of feminists and soccer moms, then MGA should be their own store. They should produce competition for retailers.

Sure, actually building a concatenation of stores would be hard. It requires a lot of money. So instead, why not permit Bratz to be sold online, at the master website, correct from the visitor? There should be a "shop" section. With so many people online, why not? It's easier today with everyone continued to internet.

I suppose they want help with promotion and such from big retail bondage. Nonetheless, if retailers refuse to sell certain "alternative" dolls, MGA should sell the dolls on their own website, merely to give people better options. They have to make retailers want the dolls. They tin better do that by taking the doll matters into their ain easily.

With Bratz's popular proper noun, gaining someone to promote Bratz wouldn't have been too difficult if they had only created a fierce doll line. Someone would've wanted to fund these dolls.

10. The Packaging

I don't know what possessed MGA when they decided to put rainbows, ostriches, and emojis on the packaging. Who idea that would be a skilful idea? It might be the universal "Digital Age", just that doesn't mean everyone wants to meet emojis everywhere. It seemed like whenever and wherever MGA tried to be upwards-to-date with the new Bratz, they seemed more out-of-touch.

The packaging used to be unique. Each package fit with the theme of the current doll line. Some virtually looked like purses, besides. For case, the Pretty North' Punk line's packaging had one concatenation at the height, to brand carrying it easier. That became a trademark for Bratz.

The Bratz may not have had a practiced year, only Bratz had one of the longest runs of any fashion doll line side by side to Barbie! Bratz have been a successful doll line for more than 10 years! That is a victory in itself.

Enjoy a slideshow total of the Bratz'south doll line creations!

Enjoy all of the commercials that take come out over the years. My, accept things changed.

Enjoy the Bratz music!

Want to test your Bratz cognition? Endeavour my Bratz Quiz!

Bratz Quiz: How Much Exercise You Know?

Well, that about wraps upwards this discussion. Then Bratz fans, what do you think of the news? Are y'all heartbroken Bratz are leaving? Happy that they won't look bad anymore? Mixed in your feelings? Leave me a comment and let me know what you call back. And if you have any more than suggestions on what y'all retrieve would make the brand improve, please share!

😦 (2001-2016)

READ NEXT: One brave feminist goes deeper into the "feminist" dislike of Bratz, stating how the Bratz "appearance" relates to black and Latino communities, and how that conflicts with "White feminism". Check out her article: Brave Feminist

Tags: 2016, Bratz, Bratz Boyz, Bratz discontinued 2016, Cloe, fashion, Fashion dolls, Jade, MGA, MGA entertainment, mgae, Moxie Girlz, Myscene, Project Mc2, Retired Games, Sasha, Yasmin